Influencer Marketing & Brand Strategy 

Hi! I’m Tania. I’m a brand strategist and influencer marketing leader. As a “brand architect,” I shape brand expression across channels, to help you master early consumer touchpoints. Highly sensitive to the changes in Gen-Z and Millennial culture, I align brands with the consumer trends, influencers, and brand partners that will position them as category leaders.

What I do

With 8 years of experience growing global brands across wellness, luxury fashion, lifestyle, and CPG, I’m attuned to what it takes to achieve modern brand success, cultivate brand love, desirability, and relevance.

  • I help you team up with the partners, tastemakers, and influencers who will elevate your brand positioning, build trust, and credibility with your target consumer.

    I foster relationships that transcend transactions, to curate brand moments that shift consumer sentiment and build lasting affinity.

  • I act as a “brand architect” to help you shape and refine consumer perception. Think of it as mastering the first impression

    I dive deep into the DNA of your brand, to strategically guide you in crafting a compelling, unified brand across all your top-funnel channels.


    From defining your ideal customer profiles and brand positioning, crafting your influencer strategy, I optimize your brand channels for genuine consumer engagement and connection.

  • So, you want to be the next OLIPOP, Glossier or HIMS? Your assets have to keep up with the times. I guide your internal creatives to help elevate and adapt your brand visuals to the cultural zeitgeist, and take them from mundane to vibrant.

    I master the balance between breaking free from rigid creative guidelines, and maintaining an on-brand, cohesive aesthetic. I empower your creatives to become more responsive to contemporary trends, and adapt your brand’s look and feel to the new-age marketing landscape.

  • Your brand needs a little something but you’re not sure what it is? Been there. Get in touch for a pair of fresh eyes. We’ll figure it out together.

Brands I've Worked On

Brands I've Worked On ✺


Contact

Contact

Let’s work together! Please fill out your info and I’ll be in touch shortly ☺