Influencer Marketing & Brand Strategy 

Hi! I’m Tania. I’m a brand strategist and influencer marketing leader. As a “brand architect,” I shape brand expression across channels, to help you master early consumer touchpoints. Highly sensitive to the changes in Gen-Z and Millennial culture, I align brands with the consumer trends, influencers, and brand partners that will position them as category leaders.

What I do

With 8 years of experience growing global brands across wellness, luxury fashion, lifestyle, and CPG, I’m attuned to what it takes to achieve modern brand success, cultivate brand love, desirability, and relevance.

Portfolio
  • I help you team up with the partners, tastemakers, and influencers who will elevate your brand positioning, build trust, and credibility with your target consumer.

    I foster relationships that transcend transactions, to curate brand moments that shift consumer sentiment and build lasting affinity.

  • I act as a “brand architect” to help you shape and refine consumer perception. Think of it as mastering the first impression

    I dive deep into the DNA of your brand, to strategically guide you in crafting a compelling, unified brand across all your top-funnel channels.


    From defining your ideal customer profiles and brand positioning, crafting your influencer strategy, I optimize your brand channels for genuine consumer engagement and connection.

  • So, you want to be the next OLIPOP, Glossier or HIMS? Your assets have to keep up with the times. I guide your internal creatives to help elevate and adapt your brand visuals to the cultural zeitgeist, and take them from mundane to vibrant.

    I master the balance between breaking free from rigid creative guidelines, and maintaining an on-brand, cohesive aesthetic. I empower your creatives to become more responsive to contemporary trends, and adapt your brand’s look and feel to the new-age marketing landscape.

  • Your brand needs a little something but you’re not sure what it is? Been there. Get in touch for a pair of fresh eyes. We’ll figure it out together.

Brands I've Worked On

Brands I've Worked On ✺


Contact

Contact

Let’s work together! Please fill out your info and I’ll be in touch shortly ☺